French food giant Cérélia says it will fight a ruling by the Competition and Markets Authority CMA that it must sell the Jus-Rol business.
The CMA has concluded the merger of the two had potential to restrict competition in the market and lead to higher prices and lower quality products.
Ready-to-bake pastry maker Cérélia – which has its UK arm BakeAway, based in Corby – struck a deal with rival home baking brand Jus-Rol in 2021.
