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Fortune
Fortune
Sara Braun

CEOs say that just a fraction of AI initiatives are actually delivering the return on investment they expected

(Credit: Liubomyr Vorona—Getty Images)

Companies across the globe are scrambling to incorporate AI into their business models, but a new study has found that the technology isn’t working quite like they expected. 

Only 25% of AI initiatives have delivered expected return on investment (ROI), over the past three years, according to a new report from IBM, which surveyed 2,000 CEOs around the world during the first quarter of 2025. 

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