Ari Emanuel, the chief executive officer of Endeavor – the parent company of UFC as well as talent agencies IMG and WME – recently joined Freakonomics Radio and discussed how the company considered a $1 billion investment in LIV Golf.
According to Emanuel, Phil Mickelson and Bryson DeChambeau made an approach to talk about funding, and Endeavor held internal discussions for a proposed $1 billion investment in LIV Golf, which is now financed by Saudi Arabia’s Public Investment Fund.
