Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Alan Murray, Jackson Fordyce

CEO Pekka Lundmark says Nokia won't change its name as it tries to shed its cell phone past

(Credit: PAU BARRENA—AFP via Getty Images)

Good morning.

If you are like me, you probably still think of Nokia as a cell phone company. But in fact, it has been nearly a decade since Nokia sold its phone business to Microsoft, which in turn sold the phone naming rights to HMD. The Finnish company has since turned to B2B telecommunications. And this week, it is launching an effort to remind the world of the change with a new brand image and a keynote address at the Mobile World Congress in Barcelona.

I spoke with CEO Pekka Lundmark shortly after his keynote and asked him why he was making ESG one of the pillars of his company’s refreshed strategy. (You can read Lundmark’s blog post on the new strategy here.) He responded by talking first about the company’s efforts to reduce network power consumption and to develop network software that optimizes power usage. Then he turned to geopolitics:

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.