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Fortune
Fortune
Preston Fore

CEO of $14 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

Aravind Srinivas wearing glasses (Credit: David Paul Morris/Bloomberg via Getty Images)
  • Building a billion-dollar company is hard enough—but keeping others from stealing your big idea and doing it better might be even harder, says Perplexity CEO Aravind Srinivas. As Sam Altman and Mark Cuban predict AI will create a wave of new billionaire (and even trillionaire) founders, Srinivas says that looming threat should serve as motivation, not fear.

Being a startup founder today means operating with a constant sense of urgency. The clock is always ticking—investors want returns, rivals are circling, and someone else could be racing to market with your idea.

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