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Fortune
Fortune
Emma Burleigh

CEO of $13 million facial chain Glowbar says there’s one thing entrepreneurs aren’t told before launching businesses

Rachel Liverman, CEO and co-founder of GlowBar. (Credit: Courtesy of GlowBar)
  • Rachel Liverman, the co-founder and CEO of facial chain Glowbar with $13 million in capital, says there’s a tough lesson most entrepreneurs don’t learn until they’re in the trenches. However, she took a stressful moment and turned it into a huge business opportunity. 

A well-thought-out business strategy may seem essential for success—but in many cases, entrepreneurs may as well rip it up, because the future has a mind of its own. That’s at least, what Rachel Liverman, CEO and co-founder of the facial chain Glowbar, experienced. 

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