Ali Donnelly is a no-nonsense Irish woman whose career spans Sport England and a stint as spokesperson for the British Prime Minister. She's one of the vanguard driving greater female participation in sport.
Stepping into motorsport earlier this year as CEO of the More than Equal project, she was surprised to find very little data on numbers of women competing around the world and no targets for participation. The database will take time to build, but in the meantime, More than Equal commissioned research to learn about fan attitudes to women in motorsport and to ask female drivers and other stakeholders who have worked with them detailed question about their experiences.
