Audie Attar has experienced “the good, the bad and the ugly” in the dozen years since he came into MMA management with Paradigm Sports. He admits that, even to this day, it’s a constant learning and self-reflection process.
However, he’s confident his company is the cream of the crop when it comes to giving athletes the best representation.
The roster certainly speaks for itself. No MMA management firm represents more current UFC champions than Paradigm. Light heavyweight kingpin Jiri Prochazka, middleweight titleholder Israel Adesanya and welterweight champ Leon Edwards sit at the top of their respective divisions, and Paradigm’s crop of roughly 70 fighters also includes the biggest star in the sport’s history, Conor McGregor, whom Attar helped secure a life-changing deal to box Floyd Mayweather in August 2017.
