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Bangkok Post
Bangkok Post
Lifestyle

Central teams up with filmmaker to highlight social responsibility

Pichai Chirathivat.

Central Group has underlined its commitment to sustainable social development through the "Central Tham Better Together" project -- which now helps some 100,000 families generate 1.5 billion baht in income -- by purchasing their local products to sell in Central's retail spaces.

This year, the project collaborates with renowned filmmaker and screenplay writer Nottapon Boonprakob to create the documentary film Cycle Of Action in order to raise awareness about the significance of social responsibility and the power of actions that may lead to greater improvement and a better world. It's available on youtube.com/watch?v=Nj0ML9DnLYs or Facebook Central Tham.

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