The winds of change have been rapidly blowing amid the developing landscape which is set to shift European football forever.
It's no exaggeration to state the coming months and years will alter how the beautiful game is viewed, consumed and enjoyed by clubs, decision makers and supporters over the next generation. In the blue corner is UEFA and their flagship Champions League tournament which pits the best teams in the Continent against each other and has ruled unopposed for 67 years, firstly as the European Cup before the major rebrand in the early 90s. Now Barcelona, Real Madrid and Juventus are hell-bent on changing that.
The new challenger is aiming to land some haymakers and leave UEFA chief Aleksander Ceferin and decision makers on the canvas. The European Super League 2.0 were defeated in their opening bout but they are back again amid a sweeping shift and are aiming on becoming the dominant club tournament in world football. But is it unfounded bluster or a sign that football is about to be modified beyond recognition?