Ahead of next season's home kit launch, Celtic have shared a promotional message that's bound to resonate with supporters.
Since officially revealing the hoops for the 2024/25 campaign, the club has, like every other club in world football at this mid-year juncture, stepped up its marketing material as fans look ahead to next season.
Given the journey Celtic fans the world over have endured over the last 12 months, though, the latest official club comms aims to tap into the emotion that underpinned the final stretch of the 2023/24 trail.
🍀 #CelticFC x @adidasfootball 😍 The Celtic knot collar detail to represent the strong Celtic heritage which unites the club and our fans! 💚 Pre-order today ⤵
— Celtic Football Club (@CelticFC) June 6, 2024
"The Celtic knot collar detail to represent the strong Celtic heritage which unites the club and our fans," reads the above message, as the promo imagery hones in on one of the new kit's most endearing features.
And while attaching false and/or ambiguous meaning to products might be commonplace in marketing (Celtic's third kit last year was inspired by… the Glasgow music scene?), this thoughtful addition feels like a welcomed and appropriate one.
Sure, the club is trying to strike a chord in order to sell a product, but this particular push likewise captures the current feeling following Celtic's double-winning season past.
Brendan Rodgers has acknowledged the element of discord that existed among the fans upon his return last summer first-hand – ultimately joking that he thought they'd forgotten his name when his side clinched the Scottish Premiership at Rugby Park last month.
For a period last season, it could indeed be argued that there was a disconnect between the fans and the players and manager, but the scenes after the full-time whistle at Hampden certainly painted a different picture.
Whether those feelings can be carried into the next campaign remains to be seen – which, surely, only underlines the importance of the upcoming summer transfer window.
Here are The Celtic Way's Tony Haggerty and Ryan McGinlay discussing this very point on today's TCW morning briefing:
