Paris Saint-Germain president Nasser Al-Khelaifi has proposed a drastic Champions League rethink that would see clubs bank even more cash in the years ahead.
And it's good news for Scottish clubs as Rangers and Celtic battle it out for an automatic spot from next season.
The two Glasgow giants are vying for a £40m payday by winning the Premiership and going straight into the group stage of the top tier.
There will also be three more clubs in Europe next season due to our rise in coefficient standings, with third-placed Hearts set to be joined by the fourth and fifth-placed sides - unless Hibs win the Scottish Cup and qualify that way.
It's good news for the bank balance of all the Scottish clubs involved and it could be set to get even better if Al-Khelaifi gets his way.
He's proposed more changes that would see European qualification become even more profitable starting with a Champions League rethink.
Al-Khelaifi, who also chairs the European Clubs Association, wants to see UEFA take better advantage of TV revenue with a focus on utilising digital platforms as well as regular linear TV.
He told The Athletic : “First, don’t dismiss linear TV - everyone has said it is dead for 10 years. Every major broadcaster is both linear and digital.
"Four in five people watched the Russia World Cup final on linear. But of course, digital innovation is one of the things we are looking for. We’re also thinking with UEFA about event formats and experiences.
"Take the Champions League - by far the best club competition, but how do we make each match an event? My suggestion is to have a creative and entertainment department as part of the new joint venture between UEFA and ECA.
"How do we make the group stage compelling? The time difference is a problem for the US and Asia. So how can we work on this for international rights which have huge potential? We are thinking about all kinds of things - new venues, new markets, new formats.”
Al-Khelaifi, who also chairs the European Clubs Association, has been one of the main opponents of the criticised Super League project.
12 of Europe's biggest clubs signed up for the competition to rival the Champions League last season but a huge backlash led nine of those to step down within 48 hours.
But Real Madrid, Barcelona and Juventus remain set on making it happen and Al-Khelaifi, who has been against it from day one, believes the Champions League must up its game if it is to keep major clubs onside.
He says the final European football's top competition has the potential to be a Superbowl level event as he told The Athletic : “The final should be bigger. I can’t understand how the Super Bowl can feel bigger than the Champions League final.
"The Super Bowl, and the US generally, have this mindset, creativity and entertainment.
"That’s what I have suggested, to have an opening ceremony to the Champions League, to have one match on the opening night where the winners take on a big team — maybe it is not a good idea, but at least let’s challenge the status quo.
"Each match needs to be an event and entertainment.”
