Frameless celebrated its arrival in London, as a host of celebrities attended the World Premiere of the new attraction at Marble Arch Place. VIPs, including Lewis Capaldi, Simon Le Bon, Lilly Becker, Andy Serkis, Frida Redknapp, Golda Rosheuvel, Gemma Styles, Diana Vickers, Lady Victoria Hervey, Sophie Herman, Roxy Horner and Isaac Carew were treated to an exclusive first look at London’s first permanent digital immersive arts experience, the biggest of its kind in the UK, ahead of the public opening today, October 7.
Red carpet arrivals took place from 5:45pm as guests stepped inside a world of light, colour and sound. Attendees were given the opportunity to immerse themselves in the four curated galleries housed within Frameless. All the artworks on display have been brought to life using state-of-the-art digital technology designed to complement specific art techniques and subjects.
Covering 30,000 square feet, Frameless is a multi-sensory experience presented using interactive projection technology. Frameless showcases 40 unique interactive digital interpretations of masterpieces by 28 iconic artists including Canaletto, Cézanne, Dalí, Kandinsky, Klimt, Monet, Rembrandt and van Gogh.
Tickets are on sale now at
www.frameless.com
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