Online travel agent Loveholidays has launched an unconventional new ad campaign that takes guerrilla marketing to the extreme. Passersby couldn't help but do a double-take when what appeared to be a plain ol' billboard ad sprang to life before their very eyes, bringing sunny holiday spirit to the streets of Shoreditch.
Catching the attention of socials, the campaign quickly became a viral hit, with people flocking to capture the bizarre sight. Proving that sometimes it pays to think inside the box, the cheeky campaign is a perfect example of how simple concepts can have a huge impact.
