James Vivian, a Melbourne-based dermal therapist known for sharing skincare tips on Instagram, in a March 15 video claimed that lip balms have the potential to serve more than their marketed purpose.
The expert said that lip balms can replace anti-aging products that target a specific, delicate area of the face by providing the same hydrating benefits at a more economical price.
Many on the internet corroborated the claim, with one saying they had been using lip balms in the way the skin expert shared for decades and that it made them look like they were in their “40s instead of 70s.”