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Crikey
Crikey
National
Glenn Dyer

Celebrity Apprentice Australia is a ScoMo kind of show — that’s not a recommendation

It was a weak weeknight: Seven’s Big Brother drew 508,000 nationally, and will pick up on the streaming and seven-day viewing figures. Celebrity Apprentice Australia on Nine — why anyone would want to record this, let alone stream it, is beyond me. Derivative, nasty and very ScoMo-ish. Yes, that’s the fault of its host, rich Pom Lord Alan Sugar — I know he is supposed to be a clone of Donald Trump but when the original is fractured, why follow? Would Nine allow itself to be run in the same fashion as Sugar’s management style? It is a boorish program.

The streaming and seven-day figures show Big Brother’s audience is up by between 40% and 50%.
Seven won total people, Nine won the main channels and Ten’s MasterChef Australia managed to sneak into the national top 10 at #10 with 658,000 viewers. MasterChef also easily topped the demos last night as viewers stayed away from BB and CA.

Network channel share:

  1. Seven (26.7%)
  2. Nine (25.6%)
  3. Ten (19.5%)
  4. ABC (17.7%)
  5. SBS (10.6%)

Network main channels:

  1. Nine (18.6%)
  2. Seven (16.6%)
  3. Ten (12.9%)
  4. ABC (11.4%)
  5. SBS ONE (6.1%)

Top 5 digital channels: 

  1. 7TWO (4.3%)
  2. 7mate (3.8)
  3. 10 Bold (3.3%)
  4. ABC News (3.4%)
  5. 10 Peach (2.7%)

Top 10 national programs:

  1. Seven News — 1.570 million
  2. Seven News 6.30 — 1.436 million
  3. Nine News — 1.184 million
  4. Nine News 6.30 — 1.152 million
  5. A Current Affair (Nine) — 954,000
  6. 7pm ABC News — 944,000
  7. The Chase Australia 5.30pm (Seven) — 925,000
  8. 7.30 (ABC) — 789,000
  9. Home and Away (Seven) — 781,000
  10. MasterChef Australia (Ten) — 658,000

Top metro programs: none with a million or more viewers.

Regional Top 5: Seven News, 601,000; Seven News 6.30, 528,000; The Chase Australia 5.30pm, 354,000; Nine News, 318,000; Home and Away; 317,000.

Losers: Big Brother, Celebrity Apprentice Australia — all things bad about TV

Metro news and current affairs:

  1. Seven News — 969,000
  2. Seven News 6.30 — 907,000
  3. Nine News, Nine News 6.30 — 866,000
  4. ACA (Nine) — 696,000
  5. 7pm ABC News — 633,000
  6. 7.30 (ABC) — 540,000
  7. The Project 7pm (Ten) — 383,000
  8. Ten News First — 327,000
  9. The Project 6.30pm (Ten) — 260,000

Morning (National) TV:

  1. Sunrise (Seven) —  418,000/251,000
  2. Today (Nine) — 223,000/217,000
  3. News Breakfast (ABC) — 305,000/198,000
  4. ABC Morning News — 280,000
  5. The Morning Show (Seven) — 249,000
  6. Today Extra (Nine) — 160,000
  7. Studio 10 (Ten) — 46,000

Top 5 pay TV programs:

  1. Paul Murray Live (Sky News) — 85,000
  2. The Bolt Report (Sky News) — 71,000
  3. Credlin (Sky News) — 62,000
  4. AFL: 360 (Fox Footy) — 49,000
  5. Silent Witness (BBC First) — 45,000
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