In an attention economy, fashion brands know the game is getting as many eyes on their clothes as possible. At Paris fashion week on Thursday, they did that using an age-old tactic: celebrity and hype.
Rick Owens, a brand known for a fairly experimental aesthetic, which includes sky-high Perspex heeled boots for men and a goth’s affinity for black, had the household names Usher and David and Victoria Beckham sat front row.
