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Evening Standard
Evening Standard
Sport
Matt Majendie

Celebrities, Netflix and sheer audacity: How F1 finally cracked America ahead of the Miami Grand Prix

Formula One has long craved acceptance in the United States, habitually a market it struggled to crack whatever it chose to throw at it.

It wasn’t until last year – the 10th United States Grand Prix of Lewis Hamilton’s F1 career – that he believes he and the sport finally found that sense of belonging Stateside.

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