Mars Wrigley has officially brought back the "Lonely Bounty" character in a new festive TV spot just days after the chocolate bar was axed from its Celebrations tubs.
The emotional Christmas advert acts as a sequel to the global companies story last year which followed the chocolate bar as it found love with another fellow festive outsider - Brussel Sprouts.
Now, the unlucky chocolate bar character is back in another story that opens with Mr Bounty being the target of internet trolls before he makes the decision to take down his stocking from the Celebrations mantlepiece, leaving the tub forever.