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The Guardian - UK
The Guardian - UK
Emma Sheppard

‘Celebrate your team and your values’: how to make a newsletter that connects with your customers

Jen Ferguson owner of Hop, Burns And Black photographed for Guardian Labs by Christopher L Proctor
Jen Ferguson of Hop Burns & Black. Photograph: Christopher L Proctor/The Guardian

New Zealanders Jen Ferguson and Glenn Williams didn’t have big ambitions to become entrepreneurs when they moved to London in 2012. But two years later, they quit their jobs and opened an independent craft beer, hot sauce and wine shop in Peckham. “We wanted to surround ourselves with the things we love the most,” Ferguson says about Hop Burns & Black. “And see if we could get other people excited about them as well.”

Fast-forward eight years and the co-founders have expanded their range to include cider and small-batch spirits, opened up a second site in Deptford, published an award-winning beer and food cookbook, and launched a thriving subscription business.

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