The Negroni, one of the world's royal cocktails, is celebrated even more this year because it's 100 years old. The essential ingredient: Campari, the elegant Italian bitter.
But there are plenty of ways to liven up the aperitifs, the digestifs, and any other excuse to imbibe with the herbaceous, spicy, slightly smoky Campari, which was invented in 1860 and produced on a bigger scale near Milan about 44 years later.
The Negroni typically combines an ounce each of Campari, sweet vermouth, and gin with ice in an Old Fashioned glass. Stir it and garnish with an orange slice.