Being a mum and an influencer is a lucrative business, as many celebrities have found out after having children. In fact, some celebrity mums have turned parenthood into a lucrative career – and one that pays extremely well.
According to Influencer Marketing Hub, some celebrities have found their new following thanks to family friendly content can help them earn more than they ever did before.
For mums like Sam Faiers and Ferne McCann, it's meant a boosted earning of over £250,000. However that could all change as rumours of a feud between Ferne, Sam and Billie Faiers amid 'leaked' voice notes.
Ferne, who is said to have been confronted by Billie Faiers over the voice notes, is said to be feeling 'devastated' by the leaks as her life has been 'turned upside down'.
With many celebrity mums relaunching new careers as 'mummy influencers', we've broken down which of these 'mumfluencers' have been raking it in after giving birth...
Ferne McCann
Fitness guru and former TOWIE star Ferne McCann has worked hard to build up her image as a successful solo mum to daughter Sunday.
The 32-year-old first came onto our TV screens on ITV's The Only Way Is Essex. However, after giving birth to daughter Sunday in 2017 and finding herself forced to embrace single parenthood, as a result of her ex Arthur Collins being sent to jail, Ferne's life changed.
Now thanks to her three million followers, newly-engaged Ferne could charge up to £8,825 per post. Even with just one of these posts per week, this could equate to a whopping £460,189 a year.
As well as her Instagram earnings, Ferne has netted lucrative sponsorships and earns money from her TV appearances including ITV's Ferne McCann: First Time Mum.
Sam Faiers
Another former TOWIE star, mum-of-three Sam Faiers has also seen a change as she moved away from the glitzy nights out and drama on the ITV reality show and embraced mum life.
Mum to Rosie, her son Paul Jr and her latest newborn Edward, Sam has been known to share every side of motherhood. She's been known to share every detail with her fans, including pregnancy and birth.
On her Instagram with one million followers, Sam can reportedly command up to £7,668.19 a post.
Stacey Solomon
Newlywed Stacey Solomon is one of the top earners on the celebrity mum rich list, and can reportedly charge up to £16,100 a post thanks to her 5.4million followers. If she chose to earn just from Instagram alone, she could earn a whopping £839,136 a year by sharing just one sponsored post a week.
The popular TV host shares snippets of her life with husband Joe Swash and kids Zachary, 13, Leighton, nine, Rex, three, and Rose, 11 months.
The former X Factor star is now a regular face on TV on shows like Loose Women and has also collaborated on fashion ranges for brands like In The Style.
Giovanna Fletcher
Mum-of-three Giovanna Fletcher has built her image – and her riches – on her wholesome family orientated image.
Wife to Busted singer Tom Fletcher and mum to three boys – Buzz, Buddy and Max – Giovanna is well known for her insights and parenting advice.
As her Instagram boasts two million followers this could allow her to command up to £6,132 per sponsored post, which works out as £318,864 per year.
The I'm A Celebrity star also has a successful book and podcast as well as partnerships with well known brand like Disney and Ocado.
Rochelle Humes
TV presenter Rochelle Humes might once have had an Instagram feed full of popstar performances, outfits and celebrity, but not it's much more of a homely family image.
33-year-old Rochelle is known for her work on radio and as a TV presenter fronting programmes such as This Morning.
However, her Instagram could also be a lucrative earner thanks to its family-focused content.
As mum to daughters Alaia-Mai, Valentina Raine and son Blake Hampton, it's thought that she could charge up to £5,037 per sponsored post with her following of 2.2 million followers. With just one post a week, this equals £261,924 per year as an annual income.
Lucy Mecklenburgh
Another former TOWIE star Lucy Mecklenburgh is now much more focused on life at home with her fiancé Ryan Thomas and their two children; Roman and Lilah and her stepdaughter Scarlett.
As a new mum status her now family-focused Instagram page is said to be able to command up to £5,308 per post. As an annual income, this is an impressive £276,016.
Her regular sponsored posts are with brands such as haircare company Remmington, as well as washing-up liquid brand Fairy and, while pregnant, mattress company Emma.
Kate Ferdinand
Kate Ferdinand didn't join celebrity mum life by having her own child at first, but instead became stepmother to three children when she began her relationship with former footballer Rio Ferdinand.
When Kate began dating Rio after the death of her first wife Rebecca from breast cancer in 2015, she took on the role of being another parent figure to Rio's three kids; Lorenz, Tia and Tate.
After giving birth to son Cree in 2021, Kate has openly spoken about her experience of being a blended family. She even runs a podcast called Blended focusing on family life.
Thanks to her 1.4million followers, she can potentially command up to £4,351.82 for any sponsored posts she does. As an annual income this equates to £226294.64 as a lucrative side hustle.
Binky Felstead
Former Made In Chelsea star Binky Felstead is mum to daughter India from her relationship with Joshua Patterson and son Woolfie from her marriage to Max Darnton.
Her Instagram is now a world away from the boozy parties and brunching she was used to whilst on MIC, but as a result of her insights into parenting and family life she can rake it in from her Instagram.
With a 1.4million following, she can charge up to an estimated £4,476 for a sponsored post. Even just doing one of these per week could mean an annual income of £233,326 a year.
Previous collaborations and sponsored work includes Novotel Hotels and Paramount Plus UK, both for recommending them to families and parents.
Binky has also built up her parent credentials as a mum influencer with her own book and app, the Bloss Life, which provides parenting experts for advice.
