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PC Gamer
PC Gamer
Joshua Wolens

CD Projekt rebrand makes things simultaneously simpler and more confusing

CD Projekt Red SA signage is displayed as attendees wait for a demonstration during the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Wednesday, June 12, 2019.

I confess, even after several years writing about videogames for money, I still have to pause sometimes and remember which CD Projekt is which. I use this handy mnemonic rhyme: If CD Projekt Red you see, that's the folks who made The Witcher 3. If CD Projekt alone you view, that's the parent company. Doo bee doo.

But I guess it's time for me to throw that rhyme out, because CD Projekt is rebranding itself as CD Projekt Red, bringing the whole enchilada under the same brand. "In the opinion of the Management Board, the new company name will ensure full brand consistency and facilitate the identification of the Company with its products on the global market," quoth the company in the relevant resolution.

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