After more than 26 years at CBS Sports, the network's ad-sales chief is set to depart following one final NCAA tournament and Masters golf competition. Known affectionately as 'Bogie,' John Bogusz has played a pivotal role in securing advertisers for major sporting events such as the Masters, NCAA March Madness, Sunday NFL games, and most recently, Super Bowl LVIII.
His impending exit coincides with a period of transition within CBS Sports, as the long-serving chairman of the sports business, Sean McManus, is also stepping away. Bogusz's departure follows CBS's successful orchestration of a record-breaking ad revenue of over $600 million for Super Bowl LVIII, partly fueled by the game going into overtime.
CBS has not yet announced a successor for Bogusz, leaving a void in the executive vice president of sports sales role. In an internal memo reviewed by Variety, it was revealed that Bogusz's departure will mark the end of an era for the network's sports advertising division.
Colleagues, buyers, and clients alike have praised Bogusz for his infectious sense of humor, camaraderie, and dedication to his work. His impact on the organization extended beyond business, with memorable events like 'BogFests' and the renowned Super Bowl awards dinners, where his enthusiasm and jovial nature left a lasting impression.
In a note to CBS staffers, Jo Ann Ross and John Halley, chairman and president of Paramount Advertising, lauded Bogusz for his ability to balance hard work with a zest for life. They highlighted his unwavering commitment to excellence and his belief that professional success and personal enjoyment are not mutually exclusive.
As CBS prepares for the post-Bogusz era in its sports sales division, the network faces the challenge of filling the shoes of a respected industry veteran known for his exceptional work ethic and vibrant personality.
