Super Bowl LVIII resulted in only the second overtime game in the history of the Big Game.
The extra period translated into newfound revenue for CBS, the network which aired the Super Bowl this year. Ten additional advertisements were featured during overtime, producing approximately $60 million in additional revenue, per Sportico.
With the additional revenue, CBS is expected to have broken the Super Bowl record for most ad sales. The network accumulated approximately $635 million during the four quarters of regulation time. When that figure is combined with the overtime windfall, CBS’s total ad revenue for the game approaches $700 million.
