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Sports Illustrated
Sports Illustrated
Sport
Madison Williams

CBS Outbids Amazon for Massive UEFA Media Rights Deal

Amazon CBS Paramount

UEFA reached a U.S. media rights deal with CBS, Viacom and Paramount on Friday for its club tournaments, including the Champions League.

The six-year deal is worth $1.5 billion total, calculating to $250 million per season. CBS and its partners outbid Amazon for the media rights deal. Amazon currently owns the rights to the United Kingdom, Germany and Italy markets.

“UEFA has been a key driver for Paramount+ since our launch and we are thrilled to extend this successful partnership showcasing even more world-class soccer through the 2029-30 season,” CBS said in a statement, via Sports Business Journal.

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