We don't talk much anymore about live+same day ratings, since it's the earliest measurement of a long tail that now includes time-shifted, streaming and more viewership. However, looking at linear live viewing for the week of February 12, CBS had an impressive performance. Thanks to the halo effect of its Super Bowl LVIII coverage on Feb. 11, CBS dominated the week's top 16 most-watched shows. This marked the first time a broadcast network has achieved such a feat in broadcast primetime since at least the advent of Nielsen's People Meter measurement in 1987.
Due to the Hollywood strikes, broadcast networks are now gradually bringing back their primetime scripted series. Last week, CBS launched the new season for 16 of its 19 primetime entertainment series, averaging 5.08 million viewers for the week. This was a significant increase of 32% from its September 2022 premiere week average of 3.85 million viewers.
