Hanna and Haley Cavinder are aiming to add two more major sports companies to their list of partners.
The Cavinder Twins, already set to begin training to possibly enter the WWE ring, are also in talks with motorsport giant NASCAR about a potential partnership, according to their agent Jeff Hoffman of Everett Sports Management.
DON’T MISS: Cavinder Twins Drop a Hint About Their Next Big Move
“[The Twins] are extremely excited about conversations with NASCAR,” Hoffman told TheStreet. “To have a brand with that much legacy looking to extend and continue to stay relevant with a younger audience, the Twins present a really interesting opportunity with NASCAR.”
NASCAR is celebrating its 75th anniversary this year, and it’s been evident in recent years that the company has pivoted towards targeting a younger demographic. It’s also looking forward to its first street race in Chicago this July as a way to attract new audiences — and Hoffman said the Cavinder Twins are poised to make an appearance.
But Hoffman also mentioned another major motorsports company that he also thinks the Twins can target: Formula One (FWONA) .
“Don’t be surprised to see them at both,” Hoffman said.
The racing league is most popular in Europe, but has made major strides towards growing their US audience after expanding from one to three races in the US over the last two years, including a street race in Las Vegas debuting this November.
F1 has also seen huge spikes in viewership on US television, specifically in young and female audiences. This helped F1 secure a multi-year media rights extension with ESPN through 2025 worth at least $25 million per year. They had previously paid $5 million per year for the broadcasting rights.
Hoffman said the Twins have been targeting non-traditional sports like WWE and motorsports for a few years now in order to expand their audience and also help bring new audiences to those leagues.
“I think when [the Twins] share those experiences from sports that they witness, I think it comes across as truly interesting,” Hoffman said. “NASCAR gets to dovetail off of that expression and experience alone to their millions and millions of followers.”
But while you could expect to see the Cavinder Twins on the grid, Hoffman says maybe don’t expect to see them behind the wheel of those hyperfast cars anytime soon.
