Good morning. Mediterranean restaurant chain Cava is attracting diners of all income levels with the help of a new menu item: grilled steak. Sales are soaring for the topping, which customers can add to their salads or pitas alongside the usual assortment such as roasted corn, feta cheese, and red pepper hummus.
The premium grilled steak option, introduced in June with a buzzy social media and PR campaign, “resonated even more with the consumers than we were experiencing in tests,” CFO Tricia Tolivar told me before the company reported its Q2 2024 earnings on Thursday.
