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The Guardian - AU
The Guardian - AU
World
Justin McCurry in Tokyo

‘Catnomics’: how Japan’s feline fixation has become an industry worth billions

Cats crowd the harbour on Aoshima Island in the Ehime prefecture in southern Japan.
Yanaka Ginza, a neighbourhood in north-east Tokyo, is seeing a tourism boom fuelled by its historical association with cats, Japan’s most popular pet. Photograph: Thomas Peter/Reuters

Feline features stare out from the covers of umpteen novels, they have an officially designated day devoted to their mystique and popularity, and have outnumbered dogs as pets for a decade.

The influence of cats is evident across every corner of Japanese society, with a recent report crediting them with generating an expected ¥3tn ($18.8bn) in value to the Japanese economy this year – a phenomenon dubbed “catnomics”.

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