Growing up, most of us proudly owned something by Cath Kidston - whether that’s a lunch bag, a bed linen set or a backpack. But the brand’s signature style of ditsy florals hasn’t necessarily aged so well into adulthood and you could say Cath Kidston has since fallen out of favour. But I previewed the new Cath Kidston homeware range at Next’s new autumn/winter press show it was nothing short of a revelation.
We at the Ideal Home office, myself included, did not expect to be lusting after Cath Kidston homeware anytime soon, if ever. And yet, to our surprise, that’s exactly what’s happening right now as the brand’s range perfectly blends current home decor trends with the company’s signature kitsch designs.
