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The Japan News/Yomiuri
The Japan News/Yomiuri
Business
The Yomiuri Shimbun

'Cat economics' a 2 trillion yen business in Japan

S.T. Co. has launched a kitty litter that draws on the company's expertise in deodorants. (Credit: The Yomiuri Shimbun)

Cats have become a popular companion as people spend more time at home amid the prolonged COVID-19 pandemic, and manufacturers are taking advantage of the trend. In 2022, the economic effect of "Nekonomics," or cat economics, is expected to reach almost 2 trillion yen.

Feb. 22 is Cat Day, as the Japanese word for two, or "ni," sounds similar to a cat's cry of "nyan" (meow). This year's Cat Day was seen as particularly special, since 2022 brought the total number of twos in the date to six.

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