G-Shock has unveiled a particularly eye-catching take on its classic DW-6900, created with Bay Area rapper Larry June and his lifestyle brand, Midnight Organic.
The limited-edition G-Shock DW6900MO26-4 is finished almost entirely in bright orange.
The colour comes from the custom interior of June’s 1987 Chevrolet C4 Corvette, which he calls “Tropical Guts”.
June reportedly bought the car for just $3,500 (~£2,628 / €3,079 / AU$5,014) in 2018 after spotting it parked beside a road in Pacifica, California.
Its stock silver and grey metallic exterior contrasts with the vivid orange cabin, making it one of the most recognisable symbols of the rapper’s self-described “laid-back luxury” lifestyle.
G-Shock has translated that combination to the watch with metallic elements around the dial and a silver-coloured metal keeper inspired by the Corvette’s exterior.
The resin bezel and strap supply a considerable helping of orange.
It is based on the familiar DW-6900 silhouette, complete with the model’s three circular indicators and oversized front-mounted light button.
Midnight Organic branding appears above the display, while “1991” is printed prominently along the strap.
A feel-good surprise hidden in the display
There are more collaborative details around the stainless-steel case back, including an engraving with Midnight Organic’s circular “1991 – You’re Doing Good” emblem.
Pressing the light button also illuminates the display with a custom red “Good Job!” message.
The watch is supplied in equally bright special-edition packaging decorated with Midnight Organic branding and the same “You’re Doing Good” artwork.
The watch itself offers shock resistance, water resistance to 200 metres, a 1/100-second stopwatch, countdown timer, multifunction alarm and a Super Illuminator LED backlight. Both 12- and 24-hour time formats are supported.
“I’ve been collecting G-Shocks for years, so it was special to see the process and be able to design my own watch,” June said.
The G-Shock DW6900MO26-4 is priced at $170 (~£128 / €150 / AU$244). Sales begin through Midnight Organic on 24 July, before availability expands to G-Shock’s US website, its SoHo store and selected retailers on 31 July.
G-Shock has not announced UK, EU and AU pricing or availability.
