As they market themselves around the last asset of real radiating warmth left in the cold, harsh pay TV ecosystem, live sports, virtual MVPDs have offsetting promotional strategies.
Dish Network's Sling TV, which just lost another 234,000 customers and hasn't meaningfully grown its base in years, is emphasizing its frugality, messaging potential customers that its money is going into the platform and not into the wallet, of say, Charlotte Hornets star LaMelo Ball, who starred in an ad for Hulu + Live TV last year.
