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Tribune News Service
Tribune News Service
Business
Casey Williams

Casey Williams: Buick tosses a deuce and a quarter at its Electra future

In April, Buick introduced the Envista compact crossover coupe, which is as gorgeous as any recent Buick. On its nose is a new, stylized version of the tri-shield Buick logo and on its window is a starting price of $23,495. Its style predicts the future, but its gasoline engine will stay in the past as Buick goes all-electric by 2030.

“We see a great market opportunity for the Envista, and you’ll see elements incorporated into the Envista — like the new Buick design language and its focus on occupants’ well-being — that will translate to Buick’s future EV offerings,” said Duncan Aldred, global vice president, Buick and GMC. “The Buick brand is committed to an all-electric future by the end of this decade. Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

Deuce and a quarter

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