Casetify, a data-driven tech accessories brand, recently opened its first pop-up store in Thailand at the Atrium Zone, CentralWorld, until March 26, 2023, before moving to a permanent location.
The Casetify store is dressed in vibrant, eye-catching colours and signature patterns that are sure to draw attention of shoppers and discerning lifestyle enthusiasts. The pop-up store gives exciting 360-degree shopping experience from the 80sqm Creative Hub in one of Bangkok’s most iconic shopping malls, allowing for Casetify’s fans to enjoy the brand’s high-quality, unique products.
The first Thai collab is with Warner Music’s Jeff Satur, an up-and-coming musician, whose collection is for romantics and will pull on many heartstrings. The collab collection is inspired by Jeff’s newly-released ballad ‘Fade’, which is about a love that exists beyond a lifetime. Other collections include the Pokemon collection, available only in Thailand, and the Sailor Moon collection.
The store also features the ‘Re/Casetify’ project that aims at reducing plastic waste caused by mobile phone cases and electronic devices, where old phone or AirPod cases can redeem 15% discounts for new products. Used phone cases will be reused to make new products. Owners of the new iPhone 14 can also find cool accessories for their phones.
Founded in October 2011, the brand is inspired by a single goal: to empower self-expression by making unique and customisable products. Taking a cue from Instagram’s most iconic “grid profile”, Casetify launched with the Photo Grid case that also focused on the durability of the material. Loved by brands and celebrities like Coca-Cola, Disney, Bearbrick, Yohji Yamamoto, One Piece, Pokemon, Lourve, NBA, Blackpink, BTS and Olivia Rodrigo, Casetify is dedicated to creating tech accessories that any individual can relate to. Visit casetify.com.
