The world's richest man, Tesla boss Elon Musk, is on track to become the planet's first ever trillionaire by 2024.
At least, that's what he thinks.
The Tesla chief executive is worth around £200billion, but even his massive wealth is outstripped by an enterprising video game character who players need to barter with.
According to research by finance experts at Money.co.uk, one wily entrepreneur from the hit Nintendo game Animal Crossing has already beaten Musk to the chase.
Tom Nook, the game's uncompromisingly hard-nosed business raccoon tycoon, has combined assets totalling more than £245trillion in value.
Nook may be a cute-looking raccoon, but he has his fingers in many pies, with players around the world relying on him for mobile phone and banking services and even access to Animal Crossing's Dodo Airlines.
Animal Crossing players not only owe Tom Nook big mortgages that they have to pay back through earning bells, the game's virtual currency - they're also forced to use his company shop, which sells everything from furniture to decorations for their virtual homes.
If you combined the real-world value of Tom Nook's home loans, property portfolio, airline fleet, banking and phone services, and his notorious Cranny network, he would be worth £245,246,033,887,418.
That's a lot of dough and makes the raccoon more than 1,276 times richer than Elon Musk.
The sums were calculated on the basis that one bell in Animal Crossing is worth about one Japanese yen, meaning that that a fully kitted out three-storey house in the game could run upwards of £35,552, or 5.2million bells.
If Elon Musk wants to nab the trillionaire title sooner, he could take a leaf out of Tom Nook's book by combining ruthless business savvy with uncompromising monopoly capitalism.
The second wealthiest villager in Animal Crossing is Ankha, an Egyptian cat with a personal pyramid and a gold toilet.
She is worth about £2,564 (364,050 bells), which demonstrates the enormous wealth disparity between the 1% and the 99% even further.
Who is Elon Musk and how did he make his billions?
Musk owes much of his fortune to being the driving force behind several highly-successful companies - including Tesla, SpaceX and what is now PayPal.
Musk was born in Pretoria, South Africa, in June 1971.
After moving to Canada aged 17 to attend Queen's University, he moved to the States to study at the University of Pennsylvania.
After a brief stint at Stanford University he later decided to get into the business world which would eventually make him his billions.
He started by setting up dotcom boom firm Zip2 with his brother, Kimbal Musk.
The Musks sold the company to Compaq in 1999 for $307million, from which Elon got around $22million.
In the same year, Elon Musk co-founded online bank X.com, which later became PayPal and was bought by eBay in 2002 - and he got another $100million.
Also in 2002 Musk set up SpaceX, a company meant to cut the cost of space travel to allow humans to colonise Mars.
Then in 2004 he joined electric car maker Tesla as chairman, becoming chief executive in 2008.
This is really where Musk made serious money.
Tesla was at the forefront of the move to electric vehicles.
In 2008, it made the first mass-produced electric car to use lithium-ion batteries, the Roadster.
It also made the bestselling electric car in the world, the Model 3, which came out in 2017 and has now sold more than 500,000.
But the key to his fortune is how well Tesla stock has done.
The company floated on the stock market in July 2010 at $3.84 a share.
The share price rose very slowly until 2019, when it started to really take off - and it's now worth $650.28 a share.
