This week Central Cee launched his new Premier League song, called The Team. It owes its existence to a youth-centred, fist-bumping corporate tie-in with Coca-Cola, the press release for which appears to have involved a man in golf-casual clothing frowning at his computer screen for half an hour before typing “cool urban street words, what are?” into the AI search box, then nipping off for a quick brain-bowl strategy lunch with Roger from the Bluesky Synergy hub.
The song is really good, because Central Cee is really good. He’s super-smart with words, funny and snappy, but also surprisingly tender and raw.
