Until two months ago, Cartier’s website showed Yanomami children playing in a green field.
The French luxury jewelry brand said it was working to promote the culture of the Indigenous people and protect the rainforest where they live, in a vast territory straddling Brazil and Venezuela. But the project that the site described protecting the Amazon never took place. And Cartier published the photo without the approval of Yanomami leadership, violating the beliefs of a people who had been living in almost total isolation until they were contacted by outsiders in the 1970s.
