On May 13, 2025, 23-year-old Mexican influencer Valeria Márquez was livestreaming to her 113,000 TikTok followers from her Jalisco salon when she met her tragic end in a violent firearm attack.
Thousands were left shocked as they witnessed her collapse on camera, clasping her bloodied wounds.
Local authorities declared the incident a femicide, and it remained one of the most gruesome instances of gender-based violence in Mexico in the last decade.