Having a distinctive-looking fleet is a time-worn way of giving your brand some free publicity. It’s a trope deployed by businesses since the dawn of the automotive era, whether it’s the instantly recognisable graphics of the New York Taxi, UPS vans, Zipcars or your local estate agency. For more bespoke applications, there are more and more niche models designed to turn heads, a trend that dates back to the Nissan S-Cargo of the late 1980s.
