At its annual meeting last week the Advanced Television Systems Committee announced a number of new developments, including a new branding campaign, mission statement and updates on its efforts to expand adoption of the ATSC 3.0 (aka NextGen TV) internationally as well as the campaign to sunset 1.0. But it was perhaps a comment from FCC Commissioner Brendon Carr in a discussion with ATSC President Madeleine Noland that garnered the most attention.
In a Q&A with Noland, Carr compared the transition from the current ATSC 1.0 standard to 3.0 to the evolution of the mobile wireless industry and, with many broadcasters eager to shut down 1.0 to provide more bandwidth for 3.0, what could happen after the 1.0 sunset. Like wireless, the transition to 3.0 is taking a lightly-regulated, market-based approach, which Carr agreed with.
