If you haven't heard of Beauty Backed Trust before, now's the time to get to know all about it. Established during the pandemic by industry trailblazer (and Founder of Skin Rocks skincare and the Skin Rocks app) Caroline Hirons, Beauty Backed Trust works to assist the hair and beauty industry in the areas that need it most. Through its grant programme, the trust helps with financial assistance, supports with product, stock, equipment and even business mentoring to ensure that no one in the beauty industry gets left behind.
Today, the trust's latest campaign has launched—and it's a good one. Hirons, along with the other trustees, have partnered with some of the most iconic names in the beauty industry to create a limited-edition print, also available as a t-shirt and tote bag in collaboration with House of Neon. Each beauty icon was asked to create a piece of art to contribute to the design. Names such as Charlotte Tilbury, Lisa Eldridge, Ruby Hammer MBE, Trinny Woodall and Charlotte Mensah have contributed.
