Carol Vorderman caused a stir on social media on Sunday after sharing a couple of images of her new blonde locks.
The 61-year old, who is heading to Anglesey to paddleboard with BBC Breakfast star and best pal Owain Wyn Evans, took to Instagram to show off her straight-haired look.
Alongside the snaps she included the caption: "Sun so hot it turned my hair blonde today, didn't it @kalas_hair_boutique?
"Packed up for some decent paddleboarding V V soon. Can't wait @owainwynevans.....I've brought 3 of them @fatstickboards.