Carnarvon business owner fed up with 'war zone' description, launches 'positives' campaign

Repeat customers have told Jo Bumbak they're avoiding town because they believe it's dangerous. (ABC Pilbara: Rosemary Murphy)

A Carnarvon business owner who has started a campaign to showcase the area's positives says the continued comparison of the town to a "war zone" is unwarranted.

This month's liquor restrictions, aimed at reducing alcohol related harm and crime rates, has drawn attention back to the Western Australian town in the Gascoyne region.