On key national holidays, businesses throughout the United States–from large companies to small mom-and-pop shops–wrap themselves in the American flag to demonstrate their patriotism. Indeed, these businesses go all out, waving Old Glory and infusing red, white, and blue color schemes into their advertisements, websites, and social media platforms.
Businesses do this because these holidays resonate with consumers, who signal their approval with their wallets. According to a report by the National Retail Federation, Americans spend more than $9.5 billion on July 4 celebrations alone.
