Beer giant Carlsberg is to conduct its biggest trial of recyclable fibre beer bottles across Europe. Around 8,000 of the group’s new bottles will be sampled by customers in eight markets across the continent including the UK, Poland and France.
The bottle has been made with a wood-based fibre shell and contains a lining made of a plant-based Polyethylene Furanoate (PEF) polymer. Carlsberg said the materials can all be recycled and claimed it will retain the beer’s “taste and fizziness” against the same product in glass bottles.
Carlsberg’s new offering could potentially stay colder for longer compared to its glass and can counterparts too due to the fibre exterior, the company claimed.
