Four time world champion boxer Carl Froch was on hand to open the third phase of the multi-million-pound factory for an award winning, family-run Nottingham packaging company. The Wilkins Group, which helped Marks and Spencer's snow globe gin become its fastest-selling drink last year, unveiled its new 50,000 sq ft extension to its manufacturing facility at its headquarters on Colwick Industrial Estate.
Staff, customers and suppliers took their seats at the estate on Wednesday, December 7, where former super middleweight Carl Froch cut the ribbon. The event was an extra special one for Froch, who grew up on a cul-de-sac where his garden fence stood next to the factory.
Froch recalls a time - around 43 years ago - when he and his siblings would jump into the factory's paper skips and "try and bury themselves under the paper." With so many connections to the company, Froch was the "obvious" choice to open the new extension, with Carl's own uncle, "uncle Mick", having worked at the firm for 46 years.