The term “quiet luxury” has been thrown around a bit recently, but what does it actually mean? In the simplest of terms, quiet luxury means wearing or owning designer brands that don’t feature their logos, so you’re quietly sporting luxury goods.
A good example of quiet luxury in pop culture is on the HBO show Succession. While the characters don’t outwardly sport branded clothes, they are often wearing luxury brands such as Chanel, Alexander McQueen, Stella McCartney and Tom Ford.
