In an era where fashion brands frequently pivot to chase the latest influencer trends, Carhartt remains an outlier by standing perfectly still. Despite the brand’s explosion in popularity among urban “hipsters” from Brooklyn to Berlin, CEO Linda Hubbard insists the company’s compass remains fixed on the job site.
“We’ve really been about the worker … we don’t try to be everything to everybody,” Hubbard told Fortune in a joint interview with Ford Philanthropy President Mary Culler, as the two Detroit-area brands join forces in a multi‑year partnership to power what Ford CEO Jim Farley calls “the essential economy.”
